Healthy food on the go chain companies at start up level Research Proposal

Healthy food on the go chain companies at start up level - Research Proposal Example Although the customer lost the case, it entailed negative publicity about MacDonald’s image causing serious damage that took time and huge amounts to repair. For some time, the company experienced drop in sales. In the past, fast food chains and restaurants continue to add healthier supplements to their recipes with success and sometimes with big misses. MacDonald’s for instance, flopped with its introduction of low-fat beef burger dubbed the McLean. Pizza on the other hand, failed with the addition of lower-fat pizza toppings in the Hut. Success started emerging with new entrants in the food industry such as EAT and Burger King started grilling chicken with much success. The company labeled the grilled chicken, BK Broiler now referred to as Tendergrill. People find it challenging to shop for healthy foods produced responsibly. Sometimes the labels are confusing and the lists of ingredients are complex with few directions on government regulations. It is challenging to people to identify true foods for families because the environment provides a tricky situation in most cases. Some fast food chains and restaurants take the initiative to provide reliably healthy foods that give priority to the health of their clients, the environment that they produce foods in, and producers. This is a family-owned coffee-roasting fast food located in the Pacific Northwest. The fast food offers sustainably and fairly produced foods and drinks to customers. The products benefit the consumers, the environment, as well as to the suppliers, a position taken by farmers. The company operates on the mission of supporting social equity and environmental sustainability using organic, trade, and shade-grown coffee. The health of the products offered by Grounds for Change restaurant is certified organic (Pinto, 2010, p. 42). Food materials come from farmers emphasizing on using